World Gaming Magazine

42 WGM #59 2018/06 wgm8.com 成 为足球超级大国一直是中国的梦想。这个梦想不 仅限于球场上的成功，亦包括足球产业的成功。 今年四月在珠海举行的2018年Soccerex全球足 球产业峰会中国会议上，中国施展所有魅力，来促成这一 梦想成真。来自国际顶尖俱乐部和联合会的代表团、前足 球运动员以及国际足联代表与中国同行进行了会面，以分 享他们的远见与抱负并推广最新的足球技术。 国际足联秘书长萨穆拉（Fatma Samoura）在其演讲 中强调了足球超越经济利益的价值所在。她表示，足球运 动的首要意义“在于且永远在于，它凝结了无形的公众激 情。”Soccerex仍在举行的原因，“只是因为数以百万 计的人对这项运动充满了激情。” 萨穆拉表示，国际足联2.0战略的目标之一是确保到 2026年，全球六成以上的人口将以某种方式成为足球世界 的一部分。 她说：“我们如何能够跳过拥有十四亿球迷或未来球 迷的中国来实现这一目标？”中国球迷的狂热程度在业内 早已声名远播。 如今，由于中国巨大的财政影响力，几乎每个顶级球 队和球员都曾花时间在中国参与推广活动、表演赛，甚至 踏上财力雄厚的中国超级联赛的赛场。 阿根廷传奇球员埃尔南•克雷斯波和葡萄牙国脚德科 代表西甲联赛（会议赞助商）出席了Soccerex会议——这 S occer is a dream in China – a dream that pictures the nation as a superpower of the game. That dream is not just of success on the field, but also success as an industry. At Soccerex China 2018, held in Zhuhai in April, China deployed all of its charms in order to help its dream become a reality. The event saw delegates from leading international clubs and federations as well as former players and FIFA representatives meet with their Chinese counterparts in order to share their ambitions and promote the latest technologies in football. Going beyond economic interests and highlighting the very basic values of football, Fatma Samoura, Secretary General of FIFA, stated in her speech that football’s priorities “are and will always be an intangible and public passion,” and if Soccerex was happening, it was “only because millions and millions of people are passionate about this game.” Samoura said that one of the targets of her organization’s FIFA 2.0 strategy is to ensure that by 2026, more than 60% of the world population will be part of the football world in one way or another. “And how could we dream of achieving this without focusing on China, on 1.4 billion fans or fans to be?" she asked. Chinese football fans are already some of the most avid consumers in the industry. These days, thanks to the enormous financial clout of China, almost every top team and player has spent time in China to take part in promotional activities, exhibition games or even to play for one of the country’s cashed-up Chinese Super League clubs. Legendary Argentininan player Hernan Crespo and Portugal’s Deco were part of Soccerex, there on behalf of the Spanish La Liga which sponsored the event – another 世界杯特刊 World Cup Special