World Gaming Magazine

43 WGM #59 2018/06 wgm8.com 是世界其他地区重视中国市场的又一例证。 由于其巨大的经济和人力潜力，Soccerex亦被证明 是分享愿景和潜在协同效应的重要契机。 出席会议的欧洲大牌俱乐部有皇马、巴塞罗那、曼联 和拜仁慕尼黑等等，而巴黎圣日耳曼的卡塔尔老板纳赛 尔•哈莱菲则利用这一活动正式确立了其俱乐部与中国体 育营销公司双刃剑体育Desports的合作关系。 中国方面，当局与球队分享了经验，在政治上获得鼎 力支持。有发言者指出，中国国家主席习近平亦是铁杆球 迷。这无疑令人备感振奋。 中超联赛正致力于巩固其结构框架并应对各项挑战。 由英超联赛和西甲联赛代表组成的专题小组阐释了过去几 十年，其各自的脆弱性以及他们如何克服自身问题。 前阿森纳副主席大卫•邓恩回忆起上世纪八十年代后 期足球流氓如何威胁要孤立英格兰联赛——这一问题只有 在所有俱乐部共同努力寻找解决方案的情况下才能克服。 “我们只是想要打造最棒的联赛。”他补充道，所有 俱乐部都认同“如果我们拥有最吸引人的联赛，就会获得 电视的支持，”并最终取得经济上的成功。 西甲大中华区总经理Sergi Torrents亦强调了西甲联赛 经济控制的重要性—— 他提到本世纪初曾经经历的一些棘 手时刻，当时多家球队面临财务危机。 example of how important the rest of the world considers the Chinese market. Because of its tremendous economic and human potential, Soccerex also proved to be a vital opportunity to share visions and possible synergies. Real Madrid, Barcelona, Manchester United and Bayern Munich were just a few of the big name European clubs to take part while Nasser Al-Khelaïfi, the Qatari owner of Paris Saint Germain, used the event to formalize his club’s partnership with Chinese marketing company Desports. On the Chinese side, authorities and teams shared their experiences, comforted by the great political support the game has in the nation. It was noted by speakers how encouraging it is that Chinese President Xi Jinping is a huge football fan. With the Chinese Super League searching to consolidate its structure and tackle various challenges, a panel comprising representatives from the Premier League and Spanish La Liga explained the fragilities of both championships in past decades and how they each overcame their problems. David Dein, Former Vice Chairman of Arsenal, remembered how football hooligans threatened to isolate the English league during the late 1980s – a problem that was only overcome by all clubs working together to find a solution. “We simply wanted the best show in town,” he said, adding that all clubs agreed “if we had the best show in town, we'd get television behind us,” eventually leading to economic success. Sergi Torrents, La Liga’s Country Manager for China, also highlighted the importance of economic control for the Spanish league after some tricky moments in the early 2000s when a number of teams faced financial ruin.