World Gaming Magazine

30 WGM #63 2018/10 wgm8.com 游戏 PLAY 澳 门政府於九月中旬启动「负责任博彩推广」十周 年活动，宣布将针对访澳大陆游客增强宣传力 度。 「负责任博彩推广」活动2009年首次由特区政府牵头 开展，澳门大学工商管理学院国际综合度假村管理专业副 教授、博彩研究所所长冯家超博士任「负责任博彩推广」 筹委会代表。 自此，澳门了解负责任博彩的人数从16% 升至63%， 赌博失调人数自2007年的6% 降至2018年的2.5%。 “过去十年，我们积累了丰富的经验，因此我们对负 责任博彩推广至除本地居民外的访澳旅客也颇有信心，” 冯教授告诉WGM，他将着力提升澳门居民及游客的负责 任博彩意识。 “2017年起，澳门政府将负责任博彩推广的目标锁定 于访澳旅客，因此我们需要于本澳及拱北口岸投入更多资 源，其中，拱北口岸每年将投放为期三个月的负责任博彩 巨幅标语。” “拱北口岸今日便树起了大型广告牌，我们确实需要 发自内心地为游客着想。” 冯教授表示，负责任博彩系列活动自2009年开展至 今取得了长足进步，并计划将目标人群扩展至更多博彩玩 家。 “我们提出了为政府接受的模式，自2009年开始推广 负责任博彩，首个十周年纪念具有非凡的里程碑意义，我 对此万分欣喜。”他说道。 “但与此同时，中国有句谚语——十年树木，百年 树人。从我们的角度出发，它意味着我们已具有十年经 验——于树木生长而言刚好——但对于人们和社会而言， 我们仍需付出更多努力推广负责任博彩，也希望它可以扎 根于澳门社会。” 针对访澳大陆旅客的推广活动将持续至十二月底。 I n mid-September, the Macau government celebrated the start of its 10th year of responsible gambling promotions by announcing that it will look to increase its efforts to provide assistance to visitors from mainland China. It was 2009 when the government first implemented responsible gambling initiatives in Macau, led by Associate Professor in International Integrated Resort Management and Director of Institute for the Study of Commercial Gaming at the University of Macau’s Faculty of Business Administration, Davis Fong. Since then, the number of people in Macau who know about the concept of responsible gambling has risen from just 16% to 63%, while the ratio of those suffering from some level of gambling disorder has fallen from 6% (in 2007) to 2.5% in 2018. “We have gained experience over the past 10 years so we have a little bit of confidence in promoting responsible gambling not just for Macau people but also for the tourists who are coming from outside,” Professor Fong told WGM of his new push to raise responsible gambling awareness among tourists rather than just among Macau locals. “Starting from 2017, the government decided to target responsible gambling to tourists so we have put some resources not just in Macau but also near the Gongbei border gate – there is a very big sign we put there for three months every year. “Starting from today you can go to Gongbei customs and there is a very big billboard there, because we really need to really take care of the tourists.”