World Gaming Magazine

31 WGM #63 2018/10 wgm8.com Professor Davis Fong said that Macau has made incredible progress in its responsible gaming initiatives since launching in 2009, with the seed now planted to target a wider audience of players. “We developed the model that the government accepted and starting from 2009 we started to promote responsible gambling, so today I am very happy because I treat this anniversary of the first 10 years as a very important landmark,” he said. “At the same time, we have a Chinese saying, ‘It takes 10 years for trees to grow and 100 years for people to grow.’ From our perspective, it means today we have 10 years’ experience – just long enough for the tree to grow – but for people and society we need to continue our efforts to promote responsible gambling. We hope responsible gambling becomes the root of Macau society.” The latest campaign targeting mainland visitors to Macau will run until the end of December.