8
花花公子是蜚声全球的大品牌之一。我们看到黄金双拱门
时，会想到麦当劳；看到写着白色草书的红色易拉罐，会知
道是在喝可乐；看到佩戴蝶形领结的小兔子，一眼就能认出
那是花花公子的象征。花花公子有一系列含义，对不同的人
来说意义不同，对不同时代的人、不同性别的人所代表的内
涵也各不相同。花花公子品牌的独特之处在于它难以置信的
成功和经久不衰的魅力。该品牌的创始人休·海夫纳（Hugh
Hefner）几乎享有和品牌一样高的知名度。他不仅在数十年
前创建了花花公子，至今依然坚定演绎着他的自由主义。
Playboy is one of theworld’s great brands.Whenwe see the
golden archeswe thinkofMcDonalds, whenwe see a red can
with white cursive writing we knowwe are drinking coke.
Whenwe see that cheeky little bunnywearing a bow tiewe
know it symbolizes Playboy. Playboy represents different
things todifferent generations anddifferent genders, but the
thing that sets Playboy apart from the rest is its incredible
success and longevity. The man who invented the brand
is almost as recognizable as the brand itself. Not only did
Hugh Hefner create that bunny rabbit generations ago, he
continues to embody its unapologetic liberalism to this day.
作者：卓弈
byAndrewWScott
第
13
期
2011
年
11
月
/12
月
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#13NOV/DEC2011
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