Scientific Games has signed an agreement with EON Productions Limited, Danjaq, LLC and MGM Interactive for the rights to leverage all past and future iconic James Bond films, as well as the film’s talent portraying James Bond.
The company will look to leverage the popular movie icon across its omni-channel platform, with the first James Bond-themed slot game expected to be unveiled at G2E in Las Vegas in October.
“The Bond franchise is clearly a long sought-after and incredibly exciting brand for our industry,” said Scientic Games CEO Kevin Sheehan. “James Bond is synonymous with action, excitement, and next-generation technology. We look forward to harnessing the power of the Bond brand to drive innovation across the Company in the years ahead”.
