Gaming Gaming insights

Super Bowl sets Nevada betting record

Written by Ben Blaschke

It will be remembered as the greatest Super Bowl comeback of all time, but Sunday’s incredible victory by Tom Brady and the New England Patriots also set a new mark for Nevada betting turnover.

According to early figures from the Nevada Gaming Control Board, a total of US$138.5 million was bet on Super Bowl LI across Nevada’s 196 sportsbooks – up from last year’s previous record of US$132.5 million.

It also represented the ninth year in a row that the sportsbooks have emerged on top, holding US$10.9 million of money wagered at 7.9 percent. Hold has fluctuated over the years from as high as 17 percent to as low as -3 percent.

However, it took Brady’s remarkable late heroics to continue Nevada’s nine-year run, with the Patriots down 28-3 late in the third quarter before storming back to win in overtime 34-28. Brady set a new Super Bowl record for passing yards with 466 and became the first NFL quarterback to win the Super Bowl five times.