It will be remembered as the greatest Super Bowl comeback of all time, but Sunday’s incredible victory by Tom Brady and the New England Patriots also set a new mark for Nevada betting turnover.
According to early figures from the Nevada Gaming Control Board, a total of US$138.5 million was bet on Super Bowl LI across Nevada’s 196 sportsbooks – up from last year’s previous record of US$132.5 million.
It also represented the ninth year in a row that the sportsbooks have emerged on top, holding US$10.9 million of money wagered at 7.9 percent. Hold has fluctuated over the years from as high as 17 percent to as low as -3 percent.
However, it took Brady’s remarkable late heroics to continue Nevada’s nine-year run, with the Patriots down 28-3 late in the third quarter before storming back to win in overtime 34-28. Brady set a new Super Bowl record for passing yards with 466 and became the first NFL quarterback to win the Super Bowl five times.