Gaming

2017 ICE gaming show to attract record attention 

Written by Ben Blaschke

This year’s ICE Totally Gaming, already recognized as the world’s biggest annual gaming trade show, is also set to become the most reported on in gaming industry history.

WGM will be one of a record 42 accredited media organizations and 130 journalists and publishers expected to attend ICE 2017 in London from 7 to 9 February.

Kate Chambers, Managing Director of Clarion’s Gaming Division, said: “One of the many stand-out characteristics of ICE is the fantastic support it enjoys from the gaming industry media, who continue to make a really important contribution to the success of the ICE brand and its status as the most effective platform for gaming innovators to launch products and services to an international audience.

“With up to 500 exhibitors to cover, we recognize that reporting on ICE places huge demands on the gaming media corps, so, in order to make the journalists’ time at ICE as stress-free as possible, we provide a fully functioning and connected media lounge where journalists can file their copy, hold interviews, network with colleagues and prepare for their itinerary of stand visits and events to attend.”

ICE Totally Gaming is renowned for the latest products and innovations from all sectors of the global gaming industry and in 2016 attracted a record 28,487 visitors from 150 nations.