His “Never Settle” campaign ad with Sands China Ltd might have hit a few technical hurdles before its launch earlier this year, but it hasn’t stopped David Beckham continuing his love affair with Macau.
The former Manchester United, Real Madrid and LA Galaxy superstar was back at the Venetian last weekend – his fourth official visit since 2013 – to meet members of the Macau Special Olympics ahead of their trip to Los Angeles for the 2015 Special Olympics next month.
Representing the Sands China Community Academy, Beckham offered some words of wisdom before joining the locals for a group photo. Macau will send 83 intellectually disabled athletes to the Special Olympics to compete in aquatics, athletics, badminton, bocce, bowling, golf, kayaking and table tennis.
Beckham most recently featured in SCL’s first global advertising campaign promoting the Venetian Macao and Marina Bay Sands in Singapore but its glitzy Macau launch was controversially cancelled at the last minute due to “technical difficulties”.
He nevertheless remains a hugely popular figure in football-mad Asia and has held regular community events such as football clinics and inspirational talks with aspiring athletes in Macau in recent years.