Gaming insights Gaming

G2E in the MICS

Written by Pai Yao

This article first appeared in the May/Jun 2015 issue of WGM.

G2E Asia will boast a strong and exciting non-gaming presence in 2015 with the inaugural Macau International Clubbing Show set to unveil the latest innovations to those who love the nightlife.

The Monaco International Clubbing Show has become a popular annual event in the glitzy sovereign state

The Monaco International Clubbing Show has become a popular annual event in the glitzy sovereign state

The future of Macau’s nightlife will be on display at G2E Asia this year with the popular Monaco International Clubbing Show making its way east for the very first time.

The inaugural Macau International Clubbing Show (MICS) will be a feature of G2E Asia’s ninth running at the Venetian from 19 to 21 May with the MICS Pavilion set to showcase the latest products and trends aimed specifically at the nightlife and entertainment industry.

Aside from beverages and bar equipment, there will be a specific focus on high-end sound and lighting equipment with the highlight being a special DJ Festival at Club Cubic from 22:00 on Thursday 21 and Friday 22 May.

Macau has been somewhat of a late bloomer when it comes to its non-gaming offerings but the MICS Pavilion is a prime example of just how important this space will be when it comes to attracting visitors in the coming years. Nightclubs have traditionally gone hand in hand with casinos and resorts right across the globe and while Macau’s after dark attractions are limited, there is plenty to look forward to. Over the next two years, eight new properties will open in Cotai with at least two of them – Macao Studio City and Wynn Palace – to host new nightclubs.

It is hoped that the increased competition will help kickstart Macau’s bar and clubbing scene and perhaps in the long term follow the lead of Las Vegas which hosts nightspots regularly amongst the most profitable in the USA. Incredibly, XS Nightclub at Wynn generated more than US$90 million in revenue last year and alongside sister clubs Surrender and Tryst accounted for around 10 percent of Wynn’s total revenue in the same period. Little wonder the owners are sparing no expense in fitting out their clubs these days.

The Monaco International Clubbing Show celebrated its fifth anniversary last November and has become a crucial stop in the annual itinerary of Vegas’ clubbing supremos who are always keen to stay up to date with the latest sound and lighting technologies.

That’s good news for entrepreneurs in Asia who will be able to showcase their products to the world when MICS joins G2E. Exhibitors will include sound and lighting, beverages, new technologies, special effects, service providers, entertainers and design specialists – all of them certain to add an exciting new element to this year’s G2E Asia!