First official figures from this year’s ICE Totally Gaming in London show that the world’s number one gaming trade exhibition broke through the 30,000 barrier for the first time with an attendance of 30,213. Pending verification by independent auditors in the coming weeks, the figure represents a sixth consecutive year of growth and is 5.7% up on last year’s previous record.
It also represents a 42% increase in numbers since 2012 when the show was last held at its former home at Earl’s Court.
Commenting on the figures, Kate Chambers, Managing Director of the Gaming Division at Clarion Events, said: “Not only are more gaming professionals attending ICE than ever before, encouragingly, they are also spending more time within the show. Our figures demonstrate the average time spent within the exhibition is 1.96 days, an increase of 0.5% on 2016. When this figure is extrapolated out, the number of visitor days at ICE 2017 totaled 59,217.
The audited attendance, including a country analysis, will be available late March.
