Gaming insights

Pressure on as G2E Asia 2016 gets underway

Ben Blaschke
Written by Ben Blaschke

G2E Asia 2016 kicks off today as Asia’s biggest gaming trade show celebrates its 10th year – and the pressure is well and truly on to perform.

Held in the Venetian Macau’s cavernous conference halls, G2E Asia has long been a key industry event which brings together everyone from gaming manufacturers, suppliers, buyers, operators and more.

But with the rival Macao Gaming Show (MGS) also now well established, G2E Asia will be desperate to prove its relevance in the rapidly evolving Asian gaming landscape.

Of particular note this year is the fact that, despite early suggestions of a big name or two, the G2E Asia 2016 Conference doesn’t have a major keynote speaker as it has in previous years such as the CEO or President of one of Macau’s concessionaires.

While Paulo Martins Chan – the new Director of the DICJ – is scheduled to speak, his appearance is currently billed as only a 10 minute “opening remarks” talk. No doubt guests would love to hear a little more from the man who will play a significant role in shaping the Macau gaming industry in the coming years!

What G2E Asia will feature, however, is a broad cross-section of the gaming community with speakers including top analysts as well as leaders of the electronic gaming industry among others.

There will also be a greater focus on iGaming than ever before with around one third of attendees tipped to be from the online gaming community.

How will G2E Asia 2016 stack up? Only time will tell.