Leading Macau VIP Operator Tak Chun Group has announced the launch of a new visual brand identity, aimed at demonstrating its strength and vision for the future.
One of a handful of junket businesses to have defied the recent downturn in Macau’s gaming industry, Tak Chun Group’s new logo was created by internationally renowned brand design company Chiii Design.
“We have built a unique, customer-focused company and junket business model, and our business has grown significantly over the years,” said Tak Chun Group CEO Mr Levo Chan.
“Keep moving forward, keep improving is our guiding principle, and the release of our new brand identity is a celebration of a significant milestone achievement in our company’s development, as well as an opportunity to take our story outside of Tak Chun and show the world our brand and strength.”
The new branding carries a more defined set of elements which Tak Chun says projects the Group’s unique market positioning of being trendy, honorable and international.
Tak Chun Group said it was the right time to give a fresh public image that serves as a positive energizer and creates a new perspective to the gaming industry.
