Last Friday, leading Macau gaming industry executives and University of Macau Faculty of Business Administration staff and students met for the inaugural “Mastering Cotai” – a special presentation of the University of Macau Faculty of Business Administration’s Masters Program in International Integrated Resort Management.
The aim of the event was to bridge the gap between the academic study of integrated resorts and the practical application of those studies.
Hosted at Galaxy’s Oasis function room overlooking the Galaxy Resort Deck, Mastering Cotai saw five recent Masters students present their theses to over 100 local industry leaders including Dean of the Faculty Professor Jacky So, Senior Director of International Premium and Mass Market Development Mr Raymond Yap, Associate Professor in Hospitality and Gaming Management Desmond Lam and Vice President of Organization and Training at Galaxy Mr Noel Lyons.
Mastering Cotai was emceed by O MEDIA CEO Andrew W Scott and co-ordinated by Associate Professor in Hospitality and Gaming Management Glenn McCartney, with the five presentations as follows:
– An examination of the pull and push factors influencing hotel selection by Chinese outbound travellers (Zoey Ge Zhu Ying)
– Segmentation for the entertainment industry options of greatest appeal for mainland Chinese tourists in the development of Macau’s integrated resorts on the Cotai Strip (Raymond Si Tou Chi Fai)
– The impact of movie icons on contributing to brand loyalty at Macau’s integrated resorts (Karen Cheong Su Man)
– The influence of fine dining experience on patrons’ satisfaction and behavioural intentions (Aurélie Simone Carré)
– The impact of internal service quality on employee retention in Macau gaming industry (Lucia Fong Wai Chio)
Attendees expressed great positivity about the event and it is now hoped that Mastering Cotai will become an annual fixture.
