This article first appeared in the May/Jun 2016 issue of WGM.
With diversity now the buzz word in Macau’s gaming industry, this year’s expanded Macau International Clubbing Show will highlight some of the best new club and bar products hitting the market.
Having made its debut 12 months ago, MICS this year takes its place as an independent show to be held at the same venue from 18 to 20 May – one day after G2E Asia.
Aside from the three-day trade show, other activities as part of MICS 2016 include:
- A Hosted Buyer and Speed-Meetings Program featuring customized buyers’ meetings with selected exhibitors
- A DJ Festival with guests able to enjoy some of the world’s best DJs across three nights
- The Asian Club and Bar Awards with winners to be unveiled at a special ceremony hosted by MICS
An expansion of the popular Monaco International Clubbing Show, MICS Macau has grown quickly and will this year feature around 80 exhibitors from more than 20 countries.
They include some of the most famous names in sound and lighting equipment such as globally renowned audio equipment brand JBL introducing their advanced new offerings and AKG, creator of some of the world’s finest drum microphones.
The beverage sector will be represented by the likes of AF Partners, Chateau La Martinette, Chilled Wine, Hermes Spirits, Imperial Wine Cellar and La Brasserie de Monaco while events agencies such as alivenotdead.com will highlight their ability to connect hundreds of artists from film, music, fashion and performance.
MICS is expecting visitors to be largely comprised of gaming operators as the emphasis on non-gaming attractions such as clubs and bars in Macau and Asia increases.
“This trade show will become critical to the overall marketing strategy of ambitious nightlife and entertainment businesses in Asia,” explained Josephine Lee, Executive Vice President of Reed Exhibitions Greater China. “We’re excited by the opportunity to build MICS Macau into a show that is head and shoulders above anything else in Asia.”
This year’s MICS will see more than 150 “speed dates” arranged between exhibitors and hosted buyers to aid business connections and networking opportunities.
The innovative MICS Conference will focus on marketing strategies, new technologies and operational challenges prevailing in nightlife and entertainment today.
Onsite participants will also enjoy creative dance and music performances plus live demos, including tastings, of cocktail making.
At the show, winners of the first Asian Club and Bar Awards – chosen from over 160 Asian clubs and bars in 11 countries – will be revealed. Entrants are competing for a number of prestigious accolades including “Asia’s Best 15 Clubs”, “Asia’s Best 15 Bars”, “Best Overall Club Experience”, “Best Overall Bar Experience”, “Best Club” and “Best Bar”.
The DJ Festival at MICS Macau will feature elite DJs Megan Daniels, Sonny Wharton and ARTY playing tunes across three amazing nights. The festival will add a bold dynamism to this rapidly growing event.