Trends

Tech #47

Written by Ben Blaschke

Leica Sofort

The new Leica Sofort (meaning instant in German) is the brand’s most affordable camera, albeit also the most expensive option of its kind. Building on the success that came with the reintroduction of polaroid cameras in 2008 by Impossible, Leica surprised both fans and critics with its cute, vintage model. The camera comes in White, Mint and

Orange, offering a few advantages over Fujifilm’s similar InstaMax Mini and being compatible with its film.

 

Fujifilm Instax Mini 90

On the other end of the market – one that includes everything from LG polaroid-size printers to Lomograph polaroid adaptors – is Fujifilm’s Instax Mini 90 camera. Fujifilm was the first of the big camera brands to tap into the global nostalgia for anything vintage. These 35mm cameras come complete with the look and feel of a 1950s model. Similar to the Leica, the Instax Mini 90 offers advanced features such as bulb and double exposures that are attractions of traditional analogue cameras and offer an enhanced capability to capture light creatively. The Instax Mini 90 is also equipped with new functions and features such as a macro mode and high performance flash, making this an instant camera for every photographer developed under the concept “Neo Classic.”

 


Fujifilm Instax Square SQ10

Fujifilm, perhaps weary of its competition, has also launched a new product onto the market. The Instax Square SQ10 allows users to express their creativity in an instant, with stunning direct prints from the new hybrid camera. The device captures those “once in a lifetime” memories and moments beautifully, in a stylish square format. Because it’s a hybrid, users get the best of both worlds – the control and composition of a digital camera with the enjoyment and tangible fun of a real photo print. The camera came out earlier last month and it is already creating quite a buzz in the social media world.